SEO Plugin: Yoast
SEO is a complex tactic and requires a combination of dozens of factors to make your site successful. You must start somewhere and Yoast is a good place. This plugin is a great tool to guide you through the early on page SEO processes that get your site indexed properly.
Ecommerce Plugin: WooCommerce
Want to quickly and easily add gift card sales or product sales to your site? WooCommerce is the gorilla to get you a new revenue stream flowing. You will probably want a little help getting things set up but once you’re running, managing the online store is easy.
You can start selling robes, towels, bath products and room amenities.
Page Builder Plugins (Various)
This will be an entire article by itself. Page builders are back end tools that make editing copy, images and other content easier. If you’ve ever worked in a proprietary website editing tool, at some point you probably wanted to move something or add something that you just couldn’t. Page builders eliminate that problem.
We like Avada and Divi since both give you powerful core features and are constantly improving. Both let you create full custom page layouts that feels more like working in Powerpoint than building a web page. Soon the Gutenberg WordPress update will impact the need for page builders. Stay tuned on that.
Caching Plugin: WP Rocket
WP Rocket offers a useful caching plugin to improve site load time. Be careful about caching plugins. Many conflict with a site host caching system. There are also many better ways to cache static content so your site loads blazing fast.
Backup Plugin: UpDraftPlus
UpdraftPlus WordPress plugin for site backups
A top-rated backup solution, UpdraftPlus makes it easy to automate backups to cloud storage. Although web backups are usually included with a standard web hosting package, it’s recommended that you spread out additional backup copies elsewhere, in case your server goes down.
Pop up Maker
Pop ups have gotten a really bad reputation lately with Google penalizing mobile sites with pop ups. We’ve stopped calling them pop ups and now say interstitials. They are useful for messages related to GDPR cookie notices and email signup forms. The plugin has limitless potential and integrates with form plugins and list building email service provider tools.
Social Sharing: Social Warfare
Social Warfare offers social sharing to drive traffic
Social Warfare has over 60,000 active users on WordPress, making it a top choice for social share buttons and formatting social sharing information.