HOTEL MARKETING TEAM
Meet Your New Best Friends
Each team member has been chosen for their strengths and impressive skill set in certain marketing areas. We are all in the US and we do not outsource. The result of this is that we have crafted a unified team for you that will smoothly deliver every aspect of marketing from the common to the rare. We don’t require hand-holding and will be working for you daily on projects you ask for as well as projects you may not even know you require for outstanding success. Your time is freed to focus on your own daily onsite activities. We create mutually beneficial relationships by delivering exceptional work for fair prices while demonstrating loyalty. We provide a full range of digital marketing services that can be selected individually or packaged together. Let’s get started.
Behind each manager is a team of professionals who are competent and efficient. Together, we are your team.
David Metze founded Incite Response in 2001. He created an exceptional digital marketing firm that understands the changing needs of independent, luxury and upscale properties. David’s 25 years of experience in hospitality and travel marketing allow him to be in-tune to the way hotels work, their challenges and goals. David leads the technical teams and is based in Coral Gables, where he lives with Lori and their son.
Lori is an award-winning writer with an educational background in communications, advertising and English (grammar). Lori is an alumnus of the University of Colorado, Boulder. She brings a unique perspective of the hospitality industry with this diverse background. Lori is our creative director and heads the social media strategy and client services teams. She lives in Coral Gables with David and their son.
Rich is our talented Director of Client Services. Rich has a knack for exceptional client service, digital marketing production management, multi-media content management, trigger email campaign management and other technical skills. Rich enjoys researching and learning all of the latest tools and technologies surrounding digital marketing. Rich lives in California with his wife, Laurice.
Sarah is a business and marketing graduate who has excellent attention to detail and a keen eye for design. Working as our Client Teams Manager, Sarah fills essential roles in all aspects of our process. She has formal training in color and design theory, which she uses as a visual artist both at work and in her spare time. She lived in Los Angeles and San Francisco while obtaining her degrees from the Fashion Institute of Design and Merchandising, and is now based in Washington state.
Andy Scantland has been a long-time consulting partner with Incite Response providing clients with business and leadership growth strategies along with valuable marketing insight and guidance. Andy served as marketing lead for three famous organizations that doubled in size within five years. With his guidance they were able to build integrated B2B and B2C marketing and sales programs which drove both awareness and response. Andy has considerable expertise in both travel and educational industries. Andy resides in Denver Colorado with his wife.
Allison brings 25 years of diversified hospitality leadership experience from all major brands to independent hotels and total emarketing, business intelligence, and reservations solutions providers, including: MICROS eCommerce Services/TIG Global, and TravelClick. Allison’s holistic hospitality sales, revenue management, and e-commerce background provides an incredible skill set to hotels, management companies and ownership groups.
Amy has over 15 years’ experience in design and programming. Her combination of an educational background in both graphic design and advanced programming are ideal for creating complex designs for use in website builds and responsive email campaigns. Amy lives in Charlotte, North Carolina with her daughter.
Connor brings a vitality to his work on the social sciences and reputation teams that few have. His knowledge of millennial trends in the world of marketing alongside major social and reputation platform optimization techniques is extremely valuable to hotels looking to appeal to younger markets. Connor is based in downtown Seattle.
Jenny Knudsen is an expert in social media optimization and listings. These ever-changing fields requires consistent research and Jenny is devoted to the pursuit of cutting-edge knowledge capital that will work for you. She artfully handles some of the most challenging situations in reputation management as well. Jenny lives in Vero Beach, Florida with her husband and three children.
Grace possesses a specific and vital skill set in mobile programming techniques. Her work and guidance on responsive email programming and website programming as it relates to user experience is an important piece to our mobile-first focus. Her design expertise allows her to beautifully fuse technical and brand functions for end products clients love.
Lex has decades of experience in graphic design and specializes in print work and logos. His designs have been called “brilliant” by the top echelons of Marriott and other worldwide corporations. Lex’s designs are based on mathematical precision and a deep understanding of the psychology of color.
Derek is a talented writer, director and videographer based in Los Angeles, California. He has both an extensive education in and project experience in all genres of videography. Derek’s creative genius in video translates into anything but run-of-the-mill hospitality videos.