Our Team


Meet Your New Best Friends

We are a decidedly boutique advertising agency and are proud of our undistracted focus on our select clients who put their well-placed trust in us to drive their hotel digital marketing initiatives.

We create mutually beneficial relationships by delivering exceptional work for fair prices while demonstrating loyalty. We provide a full digital marketing services that can be selected individually or packaged together. Let’s get started.

David Metze
David MetzeFounder, President
David Metze founded Incite Response in 2001 after seeing that many hotel operators needed a greater degree of attention when it came to their hotel marketing. His goal was to create a boutique digital marketing firm that understood the changing needs of independent, luxury and upscale properties. David’s twenty-five years of experience in hospitality and travel marketing allow him to be in-tune to the way hotels work, their challenges and goals. David has tremendous customer satisfaction and profiling expertise. David is based in Coral Gables, where he lives with Lori and their son.
Lori Metze
Lori MetzePrincipal and V.P.
Lori is an award-winning writer with an educational background in communications, advertising and literature. She brings a unique perspective of the hospitality industry with this diverse background. Lori is the driving force behind Incite Response core philosophy that personal attention and exclusive focus on select properties, without the conflict of working for your competitors, leads to more impressive results for our clients. Lori heads the social media and client services teams. She lives in Coral Gables with David and their son.
Andy Scantland
Andy ScantlandPartner
Andy Scantland has been a long-time consulting partner with Incite Response providing clients with business and leadership growth strategies along with valuable marketing insight and guidance. Andy served as marketing lead for three organizations that doubled in size within five years. With his guidance they were able to build integrated B2B and B2C marketing and sales programs which drove both awareness and response. Andy has considerable expertise in both travel and educational industries. Andy resides in Denver Colorado with his wife .
Allison Ahrens
Allison AhrensAlliance Partner, Revenue Mgmt
Allison brings 25 years of diversified hospitality leadership experience from all major brands to independent hotels and total e-marketing, business intelligence, and reservations solutions providers, including: MICROS eCommerce Services/TIG Global, and TravelClick. Allison’s holistic Hospitality Sales, Marketing, Revenue Management, and e-Commerce background provides a Vice President level skill set to hotels, management companies and ownership groups.
Rich Nahas
Rich NahasDirector Client Services
Rich is our talented Director of Client Services. Rich has a knack for exceptional client service, digital marketing production management, multi-media content management, trigger email campaign management and other technical skills. Rich enjoys researching and learning all of the latest tools and technologies surrounding digital marketing. Rich lives in California with his wife, Laurice.
Jenny Knudsen
Jenny KnudsenSocial Sciences Manager
Jenny Knudsen, our Social Sciences Manager and leader of our Cloud Reputation Team, is an expert in social media optimization and leveraging Google+ to increase website traffic and organic search. This ever-changing field requires consistent research and Jenny is devoted to the pursuit of cutting-edge knowledge capital that will work for you.

Jenny provides hands-on management of client social interactions and leads a team of individuals who respond to guest reviews on the major peer review websites. She artfully handles some of the most challenging and sometimes legally sticky situations in reputation management.

Jenny lives in Miami, Florida with her husband and three children.