WE’VE COME TOGETHER
FOR YOUR MARKETING
We’re really quite proud of the team we’ve put together over the years! We carefully chose each one for her or his specialized skill set. We are all in the US and we don’t outsource. We elevate perfectionism to an art and don’t require hand-holding (self-starting is the way to get things d-o-n-e). Behind each manager or team leader are the technical professionals. Together, we are YOUR team.
PRESIDENT
Laura is an award-winning writer with an educational background in communications, advertising and English. Laura is an alumnus of the University of Colorado in Boulder and leads the creative and social media teams. Her favorite place to be is walking in the woods; she also enjoys reading and traveling (usually to England). Laura and David live in Issaquah, Washington with two of their five sons and the company mascots, Lily and Morty.
FOUNDER & VICE PRESIDENT
David Metze founded Incite Response in 2001 to create a marketing company with a foundation in technology-driven solutions and strategies. David’s 25 years of experience in hospitality and marketing ideally position him to lead the data and technology teams. He’s a former motorcycle racer and has a particular passion for motorcycles. He’s currently re-building a café racer. David lives in Issaquah, Washington with Laura and the youngest of their five sons.
DIRECTOR OF MARKETING & REPUTATION
Sarah is a business and marketing graduate with a particular skill at design, branding and websites. She has formal training in color and design theory, which she uses in her work and also as an accomplished visual artist. She lived in Los Angeles and San Francisco while obtaining her degrees from the Fashion Institute of Design and Merchandising, and is now based just outside Seattle.
SOCIAL ADVERTISING MANAGER
Connor brings vitality to his work in the complex landscape of Meta advertising. His knowledge of millennial trends in the world of marketing along with social media optimization techniques is especially valuable to capturing the attention of target audiences. Connor is an avid world traveler – Scotland has a particular place in his heart. He enjoys downtown living in his Seattle Capitol Hill flat with his feisty cat, Damon.
REPUTATION SPECIALIST
Tyler is our hardworking and dedicated reputation specialist. He works remotely with us from London where he graduated recently with his Masters degree in acting from the University of Essex. Tyler also teaches theatre to children in London. When he’s not writing brilliant review responses or going to auditions, Tyler loves to watch films with his cute dog Ellie.
MARKETING SPECIALIST
Angela has already made a name for herself among our clients due to her strong drive to deliver the best. She’s a talented writer and social media content creator who is devoted to her work. In Angela’s personal life, she has her private pilot’s license and so spends a great deal of time flying. She also enjoys spending time with family, including her adorable cat. Angela lives in Port Orchard, Washington.
SENIOR WRITER & MARKETING SPECIALIST
Elizabeth is an experienced marketing specialist and writer with a particular interest and skill in creative content development. Her educational background is in art and literature. Professionally, Elizabeth has worked in food and beverage marketing and organizing Seattle teams to fight homelessness. When not working, Elizabeth is likely hiking in the gorgeous PNW, traveling internationally, or painting. Elizabeth lives in Seattle, Washington.
MASTER PROGRAMMER
Steve is an expert in HTML, CSS, JavaScript, and PHP. He enjoys staying up-to-date in new frameworks and libraries as they come and go: React.js, AngularJS, jQuery, Bootstrap, Backbone.js, and so on. He began his career within SEO (Search Engine Optimization), then moved to web programming and development and now advanced techniques in the arena. With his roots in SEO, he builds with the intent for all pieces of the website to be easily optimized for SEO and traffic analysis.
DIGITAL GRAPHIC DESIGN SPECIALIST
Amy has over 15 years of experience in design and programming. Her combination of an educational background in both graphic design and advanced programming are ideal for creating complex designs for use in website builds and PPC. Amy is also a successful lifestyle photographer. She lives in Charlotte, North Carolina with her daughter.
CLIENT DATA SERVICES
Rich has a knack for exceptional client service, ecommerce integrations and other technical skills acquired through his educational background and many years of experience in the marketing field. Rich lives in the Los Angeles area with his wife, Laurice and their blind tuxedo cat, Oscar (Instagram personality). Together they channel their love of fitness into owning a gym.
MASTER DIGITAL ILLUSTRATOR
Lex has decades of experience in graphic design and specializes in print work and logos. His designs have been called “brilliant” by the top echelons of Marriott and other worldwide corporations. Lex’s designs are based on mathematical precision and a deep understanding of the psychology of color. He and his wife, Amanda, volunteer much of their time and are dedicated to helping victims of addition.
VIDEOGRAPHER
Derek is a talented writer, director and videographer based in Los Angeles, California. He has both an extensive education in and project experience in all genres of videography. Derek’s creative genius in video translates into anything but run-of-the-mill hospitality videos. His most famous project was work on a documentary for Beyoncé.
PROGRAMMER
Grace possesses a specific and vital skill set in mobile programming techniques. Her work and guidance on responsive email programming and website programming as it relates to user experience is an important piece to our mobile-first focus. Her design expertise allows her to beautifully fuse technical and brand functions for end products clients love.
EXCEPTIONAL PARTNERS
WE RECOMMEND TO YOU
Beyond our core team, we’ve forged partnerships with the best of the best in fields related to marketing. These skilled professionals come with our highest recommendations.
LEADERSHIP COACH & OWNER OF UPSIDE PARTNERS
Andy is an executive leadership coach and leadership development facilitator. His passion lies in helping people to lead in a more effective, confident and inspiring way. He helps businesses scale by scaling their leadership. With more than 2,600 hours of professional coaching experience, Andy has worked with executives in the technology, healthcare, financial, human capital, hospitality, communications,, government and education sectors. He is a professional certified coach (PCC), trained through the ICF-accredited Co-Active Training Institute as well as certified strengths coach through The Marcus Buckingham Company. He holds certifications in James Garrett’s Brain-by-Design model for habit formation as well as the StandOut Strengths assessment and TILT365 Leadership Predictor suite of assessments. Andy has an MBA in Marketing from Emory University’s Goizueta School of Business and a BS in Management from Clemson University.
VISIT THE UPSIDE PARTNERS WEBSITE >
JOHN SMALLWOOD, PRESIDENT OF TRAVEL OUTLOOK
Travel Outlook is an innovative, custom off-site central reservations office (CRO) service that serves as either a primary or overflow reservations department for hotels. John created the Travel Outlook concept in 2006, after more than twenty years’ experience in owning hotels and hospitality management. Smallwood earned a BBA from New Mexico State University, and before starting in the hospitality industry, he worked with AT&T.
VISIT THE TRAVEL OUTLOOK WEBSITE >
