Experience the Next Generation of Hotel Website Design and Programming
The main objective of Incite Response’s website design and development program is to create a new and innovative website for your company or hotel that increases revenue and generates direct bookings.
Our website design solution provides effective and user friendly navigation and functional tools to enable consumers and site visitors to interact with your website in an appealing and efficient manner using all forms of technology. From smartphones and tablets to PCs and laptops, your website will look great and work well.
Easy Steps to Your New Website
- Research and information gathering
- Branding and design, including optimized content
- Site programming and development
- Quality assurance and execution
RESEARCH AND INFORMATION GATHERING
We start your website design process with internal and external kick-off meetings that include key decision makers from both teams. You’ve hired us for our expertise and we’ll use it to your advantage to lay the groundwork. During the research and information gathering phase, we’ll create realistic expectations as well as establish design and marketing goals for your website.
Using the visual tone and target demographic information collected in the research phase, our website design team will begin designing your website. You’ll receive samples along the way to ensure our goals for your website design align.
We believe that your new website design should be a direct reflection of the high standards you’ve set for your company. All navigation will follow standard user paths to encourage visitors to navigate your website and easily locate the information they are seeking. Copy will be taken from your current website and edited to reflect updated info and be optimized for search engines.
SITE PROGRAMMING AND DEVELOPMENT
Programming depends on the functionality and features that your new website will require. The technical capacity of your new website design will determine the programming costs and timing of development. Even though all of our websites are built using responsive design, this component consumes a large portion of the programming budget.
During the development phase, HTML templates will be created based on the approved homepage and interior page designs and utilizing current website design best practices. The templates are tested in multiple browsers and platforms to ensure usability and reviewed by our internal project team to validate accurate reflection of your approved designs. At this stage, upon completion of quality assurance process, content integration and the remaining development process will be initiated.
QUALITY ASSURANCE AND EXECUTION
Upon completion, our website design team will begin testing the new website against a rigorous set of quality assurance standards and processes. Upon completion of the review process, we will submit a beta site to your team for review and approval. Once your team has reviewed the beta site and submitted the beta site approval form to us, our hotel website design team will conduct final launch procedures. Once complete, the site will go live.