Your email marketing and brand beats opt-in

Love of your email marketing and brand beats opt-in..

when you’re building your email reputation.

Be worthy, be interesting and above all, be awesome.

According to a Demand Metric study and our own studies, your opt-in strategy has less of an impact on engagement than you think. There has been an age-old debate over single versus double opt-in and the impact on one’s list and subscriber engagement. Marketers must do more than rely on one opt-in strategy over another to improve deliverability, engagement, and overall effectiveness.

List segmentation is a major driver of deliverability and reputation. The ability to segment lists and send different messages to different types of subscribers is a key indicator of capability, data quality, and compliance with best practices that improves inbox placement. Nearly every marketer I speak to says they segment their lists but only a small fraction implements a segmented delivery strategy.

One of the biggest problems with segmenting hotel guest messaging is that most hotel offers can and do appeal to most of the database.

It’s a fact that most hotel email marketing is repetitive and marketers fear distracting from the deal with other messages. Many high-end properties don’t even bother with a deal and just go with the brand message. This is where a savvy email marketer can easily dominate a market and the inbox.

David Metze

The Hotel Industry’s Leading Expert on WordPress Digital Marketing

For over 17 years Incite Response has been providing digital marketing services for hotels and resorts. We are the leading experts in the design, development and management of WordPress websites. We help hotels and resorts realize the significant savings and improved site management that comes from an open source CMS like WordPress. In addition to website services we also offer the full range of digital marketing capabilities that successful hotels and resorts require in today’s competitive market. We provide everything that brings the guest to Book Now!

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