The yacht charter company had been in business for a few years, but hadn’t gained the momentum they had hoped for. They proposed a new name and hired us to do a complete head-to-toe rebranding. Hot on the heels of the rebranding came the re-build of the website with an entirely new look. Taking inspiration from the blues of shallow Caribbean water and the fluid curves of waves, the new website was all about the fresh feeling of the first day of a seafaring vacation.

The mobile-responsive custom website build took about two months from project approval to launch date. We organized navigation by what pages were most popular on the old site and our assessment of the old site’s user experience on a desktop computer, tablet and a phone using various browsers and browser settings as well as taking into consideration which screens (resolution) are most commonly used by the general public in Canvas Yacht Charters’ target market. Finally, as we were also handling hosting, website ongoing maintenance/security and SEO, the website was equipped with strong back-end SEO capabilities.


“Thanks to the Incite Response team, we were able to maximize our online presence, increase revenue, and become a leader in our industry. We love the team’s attention to detail and are impressed by their competence! Incite Response has engulfed themselves in our business as if they were our employees.” – Doug Tibbs, Owner