There is no digital success without it.
The Other Half of Hotel Success
What does hotel revenue management have to do with digital marketing? Everything. After 14 years, many things became obvious to us.
- To be a successful digital marketing agency, we had to provide our clients with more revenues than ever before.
- To generate more revenue, marketing has to be done differently and better and be ever-evolving.
- You can’t separate marketing from the guest purchase experience.
To that end we integrated revenue management expertise into our collection of services. Our clients now have the full benefit of this expertise when it is needed. Our goal is to find more client revenue opportunities in both the digital and physical space through hands-on management or consulting on a short- or long-term basis. We can provide training for your team as well as temporary field assignments.
Sometimes the website isn’t the issue. There have been many instances where we have encountered significant opportunities outside of the website itself. Sometimes the area for improvement is found within the transaction or hotel booking engine set-up and sometimes it is with the hotel distribution channels.
Our hotel revenue manager program is expertly led by Allison Ahrens and her team. Allison has over a decade of experience in revenue management.