3. Use Facebook ad campaigns. First, grown your fan base by setting aside a little bit of money each month to gain more followers. If your business has a high coolness factor like a skateboard manufacturer, you can gain a fan for about $1. If you are a medical center, plan on at least $2 per fan, possibly $3. Decide how quickly you’d like your fan base to grow, add in a little common sense and you’ll come up with a workable budget. After your fan base is above 1,000 fans, you’ll be able to move money over to boost posts which increases engagement. To boost a post, click BOOST below the post, decide on your targeting and budget and submit. If it’s your first boost, you’ll be prompted through the set-up process. It’s relatively painless.
Follow this advice and you will see success. You’ll have more fans and better engagement (likes, shares and comments) which almost always translates into more sales, foot traffic and reservations for you. How? Well, that’s another article, but I will say that nearly 80% of people in the US use social media to make a purchase decision at some point in the sales cycle. This means that your Facebook page has a lot of potential to be influential.
If managing social media and customer reviews yourself is not what you’d like to spend your time on, we understand and we’re here to help.