Hotel Internet Marketing – Why is it important?

It should come as no surprise that hotel internet marketing is becoming more and more prevalent. It is estimated that by 2014, roughly 32% of all hotel room bookings will be done via the property’s website or an online travel agency (OTA). It is expected that roughly 30% of those online bookings will be done via mobile devices such as tablets and smartphones. So now is the time to ramp up your hotel internet marketing strategy and beat the consumers to the internet.

How do I market my property on the internet?

There are numerous ways that you can create an effective hotel internet marketing strategy. One of the first steps is to make sure that your property’s website allows for online booking. If you do not have a booking engine on your website, now would the time to get that into the hotel internet marketing budget! All internet marketing efforts will be moot without one.

Second, make sure your website is optimized. If your website does not contain keywords and phrases that a user would search for in the major search engines, then you are losing business daily. Each page should have it’s own set of individual keywords and phrase targeting your guests. As a hotelier, it should come as no surprise the top 5 pages that every future guest looks at on your website are:

  1. Home Page
  2. Booking Engine
  3. Photo Gallery
  4. Accommodations
  5. Dining

These are ranked in order from the highest to lowest visited pages and should be the primary navigation on your website.If not, consider a redesign to attract more guests.

Finally, promote your website in travel specific sites. Google, Yahoo and Bing pay-per-click advertising can produce conversions as well. But if you want to deliver quality instead of quantity try advertising on sites as Trip Advisor, Travel Zoo, Kayak, Oyster, etc..

And as always, if you need help creating a hotel internet marketing strategy, the fine folks at Incite Response Hotel Marketing would be more than happy to help you increase your occupancy and generate more revenue for your property.

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