Westin Fort Lauderdale Beach Resort
The Westin Fort Lauderdale Beach Resort wanted a vanity site to give guests two website choices for booking to suit their preference. Should they desire the standard Westin website layout and look, the option was available. Should they prefer a photo-centric custom website for discovery and booking, we were to provide that. The clients chose a parallax scroll website from three mockups that put the hotel’s gorgeous beach front and center. Website copy was written to showcase certain features such as the wedding package options that were a bit harder to find in the other website. The result was a high-performing website that was absolutely beautiful.