Working with Kelly and John Dayan, owners of Seal Cove Inn has been especially rewarding for our company as we were trusted to fully use our expertise to craft the ideal marketing plan on all platforms while collaborating with the especially bright owners on ideas. Because our team handled all marketing services from the design and programming of a new website to social media sciences to reputation management to pamphlet design to email marketing to guest surveys, we were able to seamless combine all of the above to achieve the inn’s revenue goals.
SERVICES PROVIDED: WEBSITE CREATION AND MAINTENANCE, EMAIL MARKETING, SOCIAL MEDIA SCIENCES, GUEST SURVEYS, REPUTATION MANAGEMENT, PRINT COLLATERAL, MAGAZINE ADS, FACEBOOK AD MANAGEMENT, VIDEO EDITING
In the words of the owners
“Incite Response is a best-in-class, digital marketing agency and an indispensable partner for our business. In 2015 we engaged IR for their capabilities in digital marketing, social media, and reputation management. Our experience has been both rewarding and highly beneficial to our business. From their inspired web designs and management, to their high quality content and demand creation, and their complete transformation of our social media strategy, they have contributed significantly to the elevated reputation that we now enjoy in the Boutique Inn market. One specific example of their skill and commitment to delivering results, is the current performance of our Facebook page. From the time we purchased the Inn in 2013, thru 2014, we only had about 637 Facebook followers. In just 18 months, the IR team grew this to over 21,000 avid followers and climbing. This is substantially more FB followers than any of the 22 other small and large Hotels in Half Moon Bay, CA, with one exception, the Ritz-Carlton in HMB. Another critical and difficult task that IR tackled was managing our entire Customer Review and Response process. Their expertise in this area has allowed us to maintain our strong reputation while still encouraging customer engagement and feedback. This also allows us to continuously Identify areas where we can improve. Results to date: Since purchasing the Inn in 2013, we have more than doubled the ADR, AND realized revenue growth each and every year. We could not have accomplished this goal without the collaborative partnership we have with David & Lori Metze and the team from Incite Response.”
-Kelly & John Dayan, the owners of the Seal Cove Inn, in Half Moon Bay California