The Lodge and Spa at Cordillera, Edwards CO
Over a 5-year span of time, we designed and programmed the hotel’s general and triggered email campaigns and completed many print projects for this gorgeous mountain retreat built in a French chateau style near Vail, Colorado. Not only did this work involve list management and data work, but we also created the marketing initiatives for the hotel and put them to work in email campaigns to past guests as well as a postcard program that encouraged guest loyalty. The postcard program received an incredible 7:1 return on investment. Our print collateral work ranged from luxury spa menus placed in guest rooms to a detailed mailer program encouraging area homeowners to rent their houses as vacation properties through the resort.