Marketing Insight

GREAT MARKETING IDEAS HAPPEN EVERY DAY

IS 100 PERCENT EMAIL DELIVERY POSSIBLE

The shortest answer is, no. But that doesn't mean there isn't a way to get close. Here are the most important things to know in order to achieve the highest deliverability rate possible: 1. Deliverability is different from delivery. Deliverability means that the email gets into the client's inbox. Delivery means that [...]

FIVE REASONS WHY THE AVERAGE DIY WEBSITE FAILS

A breakdown of the five reasons why the average DIY website fails. 1. Low expectations You should have specific goals for your website (attract and nurture new leads, streamlining your calendar for appointments and meetings, collecting emails). Your site can do a lot for you, so be sure and expect it to! 2. Treating [...]

How users navigate the Google search results page

How users navigate through search results has shifted over the years, and these changes are essential for businesses to understand in order to achieve the best results from their SEO. If you have Googled anything recently, you know that there are several types of search results that come up, including ads, images, maps, questions [...]

RANKED AMONG THE TOP DIGITAL MARKETING AGENCIES

As you may know, Incite Response has been providing modern, responsive, compliant and lead generating websites to the hospitality and travel industry since early 2001. However, today we’re excited to celebrate our designation as a Top Hospitality Marketing Agency by UpCity! What Does This Mean? Upcity's team of experts have recently assessed agencies across [...]

ANY WORDPRESS WEBSITE CAN HAVE PERSONALIZATION

For the past 16 years, one of the important promises of our brand is personalization. In 2001, Incite Response provided personalized digital direct mail and today our services have evolved into personalized digital marketing at every touch point. Your WordPress open-source website can have all the personalization of a proprietary CMS. Link together your [...]

BEST AND WORST WAYS TO PAUSE YOUR WEBSITE PT:3

Businesses are looking for ways to cut back and save money during these difficult times and many may consider their website fair game for cuts. Before you, as a business owner or manager, jump in to slash costs at the expense of your lifeline to your customers, consider these smart ways to reduce your [...]

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