Businesses are looking for ways to cut back and save money during these difficult times and many may consider their website fair game for cuts. Before you, as a business owner or manager, jump in to slash costs at the expense of your lifeline to your customers, consider these smart ways to reduce your website expenses without sacrificing short or long-term search optimization or frustrate your customers by going dark.
PART 1 IN OUR 3-PART SERIES
Limit Site Functions
If you’ll be closing your doors temporarily, it makes sense for you to review some your site functions and considering taking some offline as opposed to taking the entire site offline. For example, you may reduce your inventory, restrict cart access or limit checkout functions. This will keep your products and site in the index but still offer them to view, comment and review.
Best Practices According to Google
Disable the cart functionality. Disabling the cart functionality is the simplest approach and doesn’t change anything for your site’s visibility in search.
Tell your customers what’s going on. Display a banner or po