Any WordPress Hotel Website
can Add a Personalization Engine
For the past 16 years, one of the important promises of our brand is personalization. In 2001, Incite Response provided personalized digital direct mail and today our services have evolved into personalized digital marketing at every touch point.
The critical path to success in marketing is through engagement. Luckily the hotel and travel industry is predisposed to great content in the form of photography and videos of a variety of products from lavish bungalows to budget bunks. With great content comes great responsibility; here’s how to refine your digital offerings based on interest.
Your WordPress open-source website can have all the personalization of a proprietary CMS. Link together your existing CRM system and page elements for a wonderfully full-featured personal experience with our product, Invio.
Your WordPress site is now capable of impressive feats of personalization.
The next steps are:
- We connect your pre-existing CRM or PMS to Invio or use Invio’s built-in CRM.
- Our experts help you develop your content rules.
- Our programmers install the necessary code with rules into the page you want to personalize.
- Invite site users to update their personalized site profiles.
Once a site visitor updates their profile, the user is activated and will now see the rules-based content intended for them and their preferences. Meeting planners see meetings content, brides see wedding photos and golfers see golf course content. Best of all, the visitor sees his or her name and feels confident you care.
Your WordPress website just got a huge boost of power.
You can see how this works when you visit our website and sign up for a brief overview of Invio.